Project Spotlight
Wowza
Wowza's Video Intelligence Framework (VIF), launched in July 2026, extracts data from videos in real-time using AI to detect objects, analyze scenes, identify synthetic videos, and reduce time to action. Learn more at https://www.wowza.com/video-intelligence-framework/
Key Deliverables & Impact IN THE FIRST WEEK OF THE LAUNCH
2 Landing Pages & 2 VIF-focused blogs developed, published, and promoted post-launch
150+ combined views across the two blogs
2 Press Releases issued, as well as a mention on NVIDIA’s own blog
386 million in potential reach
3,000 media placements
29,900 views
7,900 clicks into Wowza and product pages
Click-through rates of 9.2% and 13.9% (2-3x the norm)
30 earned media placements in the first week
Shared a headline with NVIDIA in Yahoo Finance Australia
Featured alongside NVIDIA in a story in the International Business Times
Cited 102 times across six AI answer engines, including ChatGPT, Perplexity, and Claude
700+ visits to the VIF landing page and over 9,000 unique visitors since launch.
Over 3,000 impressions, nearly 50 reposts, and over 40 engagements across three Wowza LinkedIn postss
7,000 prospect emails delivered, with a 33% open rate on the prospect newsletter and a 46% open rate on the CEO note
Over 4,500 impressions and over 500 clicks across our paid ad campaigns, with 14 demo requests from VIF-specific landing pages.
Sherpa Digital Media (Acq. Telestream)
The Wirecast Show
PODCASTS & Thought Leadership
Through his work at Sherpa Digital Media and Telestream, Don has become highly experienced in the realms of broadcasting and OTT, video production, virtual/hybrid events, webcasting, and streaming. He has regularly appeared in content to provide best practices, tips, and guidance.
Crew Cuts - Corridor Digital
Partnering with long-time creative collaborator, Daniel Fullwood (Troll Freak, The Hall Monitor), Don provided a closing credits theme song as well as other sound design support for various episodes of Corridor Digital’s series, Crew Cuts. This series serves as a behind-the-scenes look at Corridor Digital, the team behind some of the internet’s most viral videos.
Bay Cities Football Club
Launched in February of 2021, Bay Cities F.C. quickly grew its Instagram following to over 1,300 individuals and consistently garnered 500-600+ attendees at home game matches during its inaugural Summer Tour. Don oversaw social media, email marketing, community outreach, and events initiatives to help reach these achievements.
Freelance Sound Design & Music Production
Since 2006, Don has been actively creating music and designing soundscapes for a variety of projects and use cases. You can listen to his original songs and remixes on Soundcloud here.
Pioneering Virtual and Mixed Reality Content
During the height of growth in the virtual and augmented reality hardware markets, Don created a first-of-its-kind mixed reality 360-degree webcast to demonstrate the value that this medium offers to content creators and organizations. View this webcast here.
CXO Sit-Down
CXO Sit-Down is a series of thought leadership videos featuring prominent technology executive Kevin Kennedy (former CEO of JDS Uniphase and Avaya). In these videos, Kennedy provides guidance and advice to executives who are looking to enable change within their organization. Don helped film, produce, and edit these videos, as well as oversaw the creation of the website that hosts them.